Thursday, April 2, 2015

Customer Service Is More Than Easter Eggs

Credit: Mister GC FreeDigitalPhotos.net

As the Easter weekend approaches, I have continually reflected upon the morale responsibility shouldered by myself and others who claim to be #CustomerService advocates.

Being a person of the Christian faith,  I try to assess my actions through a lens that holds me accountable for the impact I have on my fellow man.  Whether in a business, social or personal setting, I aspire to deliver a level of service and care that can always be viewed favorably from a spiritual perspective.

Regardless of one's spiritual compass or lack thereof, I believe most civilized people have an intrinsic desire to care.  A desire to care not only for their neighbor, but also for the stranger who may cross their path only once.

I am also convinced there is an "inner voice" that incessantly drives us in the customer service profession.  This voice compels us to use whatever skills, knowledge and experience we have to make our piece of the world just a little bit better.


With this as a backdrop, I share the following.  This is my personal view of parallels between key aspects of customer service and spiritual guidance one can find in Biblical scripture.  I hope you find it inspirational in the continuing mission to deliver, as well as receive, good customer experiences.

  • Success in customer service requires one to be adaptable, always willing to learn, with a special ability to communicate and build positive relationships with others.

    "...Let not steadfast love and faithfulness forsake you; bind them around your neck; write them on the tablet of your heart. So you will find favor and good success in the sight of God and man..."

      - Proverbs 3:3-4 ESV

  • Customer service is most effectively delivered when one genuinely understands, cares for, and treats people in a manner that not only meets, but exceeds, how they wish to be treated.

    "...Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves..."

      - Philippians 2:3 NIV

  • The quality of communications during the customer service process can make customers feel important, appreciated and understood.

    "...Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone..." 

       - Colossians 4:6 NIV
  • Even the most challenging customer situations can be handled in a positive, productive manner and result in a beneficial outcome for everyone involved.

    "...Fools give full vent to their rage, but the wise bring calm in the end..."

       - Proverbs 29:11 NIV

  • The customer service reputation of any individual or organization can be enhanced, and additional customer loyalty gained, by going the extra mile and providing unexpected support.

    "...Whatever you do, work at it with all your heart, as working for the Lord, not for human masters..." 
     
       - Colossians 3:23 NIV

    "...For even the Son of Man came not to be served but to serve others and to give his life as a ransom for many..."

       
       - Matthew 20:20 NLT



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#CustomerExperience




Tuesday, March 17, 2015

How To Prevent Omni-Channel Cracks From Sinking You

courtesy sakhorn38 at freedigitalphotos.net
While one will see slight variations in how the Omni-channel #CustomerExperience is described, it is generally understood that such an experience provides customers a feeling of seamless interaction with a company. Regardless of which channels or how many the customer utilizes during the buying process, there is true integration of information flow and support.  The customer is not left feeling there are any gaps as they seek assistance via their telephone, desktop computer, mobile device or in the company's brick and mortar store

As companies strive to implement omni-channel strategies, they should ensure care is taken to identify factors that can cause the customer experience to appear less than seamless.  While companies may launch program components that are critical for an omni-channel operating environment, failure to properly address attributes most sensitive to customers will delay or potentially derail the desired strategic outcome.  The following example illustrates my point.


Most would agree that price is one of the more sensitive attributes from a customer's perspective.  I recently visited my local +Walmart to purchase some printer ink after comparing prices online between Walmart and other local providers.  To my surprise, I learned the online price offered was not the same as that in the store;  furthermore, the store could not honor the lower price as I stood at the register with product in hand.  My option was to order the ink online, obtain the lower price there, and Walmart would have my lower priced item in store the next day.  I could then pick up the item free of charge.  If I wanted the item shipped to my home, there were options for shipping intervals and associated charges.

In the spirit of full disclosure, I must admit I may have missed a notice on Walmart.com stating there was a difference between the online and in-store prices.  I also did not click over to review store prices after initially seeing what I thought was the item price.  Regardless, I felt there was a very real disconnect in my customer experience, primarily due to the inflexibility in honoring prices across Walmart's channels.  In this instance, there was a perceived crack in the seam of Walmart's channel approach.


There are business reasons such scenarios exists. These include different profit centers with different cost models, agreements with vendors, and other unknown factors that may keep channels from being totally consistent from a pricing perspective;  however, if a true omni-channel experience is the end-game, then finding models that enable pricing to be consistent across all channels is critical to success.

Pricing was the key sensitivity in this instance.  Omni-channel strategist must ensure they are keenly aware of how customer's view and prioritize all hot buttons that shape a seamless experience.  Failure to do so will result in the unraveling of omni-channel pursuits.


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#CustomerExperience
#CustomerService

Thursday, February 26, 2015

Use These 3 Key Steps To Spark Customer Service Personalization

courtesy Master Isolated Images at FreeDigitalPhotos.net

Ok, I admit it.  I may have a problem.  The topic of personalization as a growing #CustomerService trend has become an addiction for me over the past month.  A quick review of my latest blog posts will reveal that views on personalized service have been a focal point of my recent customer service musings.

I can't help it.  I continue to be intrigued by the topic.  I blame this obsession, in part, on my Dad who was a Southern Baptist minister. He demonstrated the power of personalized service in the way he cared for his congregation.  He delivered one of mankind's most important services to his target market in a manner few could; making those who looked up to him feel as if he clearly understood and anticipated their individual, specific needs.

courtesy ebony.com

Is this analogous to customer service as we usually discuss it from a business perspective?  I would argue it most certainly is.  The terms "service", "care", and "love" have broad application in scenarios where individuals willingly engage a company, or in this case a minister, to have their needs met.

+Tyler Douglas, Chief Marketing Officer at Vision Critical, recently composed an article that underscores a key requirement for getting personalization right.  The points raised in his article, Three Ways to Transform Your Business By Showing Customer Love, hit the bulls-eye.

It is great to see someone in Tyler's position publish insights aligned with thoughts I've had on delivering personalized service.  I encourage you to read his article which can be found here: https://www.linkedin.com/pulse/three-ways-transform-your-business-showing-customer-love-douglas.

At the risk of echoing some of Tyler's perspective, I share the following for your consideration when addressing personalization.

1. Remember the human element.

courtesy Pixabay

Regardless of your business type, every dollar of revenue generated comes from customers who are living, breathing human beings.  They wake-up each day, go to sleep at night, have bills, joys, pains, responsibilities and needs when they come to you for service.

Instead of a homogeneous group, you must be able to see the shades the gray that separate one customer's needs from that of another.  Unless you are serving identical twins, each customer is unique;  possibly requiring just a little different flavor of service to make their experience with you standout from your competition.

Think about this.  How might your approach to service change if the monies received for services rendered contained the face of each customer instead of a U.S. President?

2. Remove the customer mask.

Courtesy graur codrin at FreeDigitalPhotos.net

Tyler cautions readers to "stop seeing customers as data points" and to "look beyond social media analytics".

In line with these thoughts, I believe organizations must not allow CRM systems, social networking trackers, call center metrics reports and other customer insight tools to mask drivers of customer behavior. Knowing what the customer's face truly looks like and what they really want may not always be revealed by data analysis.

There is a person behind each customer service report generated.  Your vision of the customer can be distorted by the mask created unless, as recommended by Tyler, you actually engage your customers directly.

3. Close your eyes so you can see the customer clearly.

courtesy imagerymajestic at FreeDigitalPhotos.net

To personalize service you must see the world through your customer's eyes. Customer journey mapping can help and definitely should be used; however, I also recommend use of an approach that is a bit less complex.

Take the occasional moment to stop, sit back, close your eyes and become your own customer.  Better yet, place a close family member or friend in the customer role.  Envision how they would be touched along each service path you have established.  Consider what must be done to deliver the level of personalized service you would want them to receive.

I began this post by stating I may have a problem.  Now that I think about it, I won't use the term "problem" as a descriptor for my obsession with customer service personalization.  Instead, I will embrace my obsession and be thankful for my acute sensitivity to its importance.

I challenge every enterprise seeking to maximize their customer service success to boldly wear personalization on their sleeves.  At the end of the day, the good work we do at the personal level in all aspects of our lives truly rules the day.  By the way, it's also good for business.

To receive notice of future blog posts, you can follow me via TwitterFacebook LinkedIn, or Goggle+.  I also invite you to view my website where you will find a link to all blog posts on the homepage.  I also have several Pinterest boards with content that may be of interest to you.


#CustomerService
#CustomerExperience













Wednesday, February 11, 2015

Take These Key Steps To Prevent Losing Your Customer Service Balance

courtesy kevint3141 via Flickr
If you have ever attended a circus, I am sure you would agree the high wire act is among the most exciting spectacles one could witness.  Take away the safety net and suddenly the stage is set for a death defying feat.  A feat where only the performer's skills and precision prevents a tragic ending.

While life and limb are not literally at stake, I find there is a delicate balancing act that occurs regularly under the big tent that is called #CustomerService.  This balancing act makes customer service the intriguing, interesting, and yes, exciting discipline it is.  Walk the tightrope successfully and your customers will cheer.   Stumble, and you run the risk of a prolonged free-fall during which customers will exit your business arena.

This balancing analogy occurred to me after recently reading two very interesting articles.

The first was an +Adam Ramshaw article recently shared by +Bill Quiseng.  Adam's article is entitled Proof that Exceeding Promises Does Not Pay Off.  The post can be found here:  http://billquiseng.com/2015/01/26/adam-ramshaw-proof-that-exceeding-promises-does-not-pay-off/.

In the article, Adam presents compelling research that shows over delivering on customer promises can have a lower return on investment than one might expect. The article goes on to explain why WOW'ing does not always work.  It also states the approach found to be most effective in driving customer loyalty; specifically, consistently doing what you say you will do.

Adam's article highlights a key balancing act those responsible for customer service must seek to master.  On one hand, making promises and allocating resources in a manner that ensures customer expectations are consistently met; while on the other hand, setting expectations and utilizing resources in a manner that ensures the service provider realizes a maximum return-on-investment when a WOW! experience is delivered.

courtesy Aaron Sneddon
The second article supporting my balancing act analogy was also shared by Bill Quiseng.   Entitled What Customers Really Want - And How To Deliver It, author  +Michele McGovern  offers research that provides insight into consumers' relative desire for personalized service.  You can read the article here: http://www.customerexperienceinsight.com/what-customers-really-want-and-how-to-deliver-it/.

Michele's article makes it clear that while personalization is important, there is an apparent stronger desire for efficient transactional service among consumers surveyed.  Balancing efforts required to address personalization with those necessary to continually enhance service efficiency presents a challenge for those charged with delivering the best customer experience.

Adam's and Michele's articles are representative of the many interesting factors that drive customer service advocates to continually assess their strategies.  There is not a magic formula into which all decision making criteria can be placed and a perfect balance calculated;  however, the following is offered as an aide in walking the tightrope.  Consider these factors when looking to achieve a strategic and operational balance while pursuing your customer service initiatives.


  • Validate before you chase.

    Ensure your data mining programs provide the clearest picture possible of customers' current and evolving demands.  While you should always monitor trends touted by others in the customer service field, let solid research, specific to your market segment(s), dictate where customer experience resources are invested. Ensuring resource allocation is guided in this manner can proactively position you to meet customer needs and is one of the surest ways to strike an effective operational balance.

  • Don't hesitate to imitate.

    If competitors are holding a strong position or gaining an advantage with customers, seek to understand what they are doing.  Insights gained into their approach will help you determine if adopting similar courses of action might be advantageous.  Always exercise caution.  Ensure the reason for taking any new paths are clearly understood within and fully supported by all the key stakeholders within your organization.

  • Get the most bang for the buck.

    In an ideal world, there would be an unlimited banking account from which we could fund every customer service initiative desired.   Balancing competing ideas and priorities would not be a major issue;  just continue throwing resources on top of the programs until they produce the anticipated response.

    In the real world, achieving the best balance possible requires trade-off's. These trade-off's are very often determined by their relative financial impact.  Businesses must be diligent in their efforts to assess the true costs and returns of customer service initiatives.  When comparing customer service to other business operations, the balancing act between competing financial priorities may not occur within a single fiscal year. Utilizing resources in the most financially prudent way may require impact analyses that span 2 or more years.

courtesy dream designs FreeDigitalPhotos.net
At times, navigating the increasingly important world of customer service can seem like a high flying trapeze act.  The best performers will strike the right balance between competing strategies and operational priorities.  In the process, they will deliver to their customers service experiences that keep them coming back for more.

To receive notice of future blog posts, you can follow me via TwitterFacebook LinkedIn, or Goggle+.  I also invite you to view my website where you will find a link to all blog posts on the homepage.  I also have several Pinterest boards with content that may be of interest to you.


#CustomerService
#CustomerExperience


Wednesday, January 28, 2015

4 Keys To Leaving A Customer Speechless - Personalized Service The Blue Willow Way

I never ceased to be amazed at the manner in which life unfolds.  I believe the pages of events in our lives turn as directed by a divine script;  a script I believe is written to ensure we learn, prosper and share our knowledge to the greatest extent possible.

My customer experience while recently visiting an area restaurant not only reinforced this belief, but also provided an exceptional example of why companies should embrace a major #CustomerService trend for 2015.

Courtesy Stuart Miles FreeDigitalPhotos.net

My last blog post focused on the increasing importance of "personalized service" as a competitive differentiator in the realm of customer care.  As stated in the post, companies seeking to win the market must find a way to make their service feel more personalized and tailored to each customer.  Achieving this requires leadership that views the customer as the heartbeat of its operations while understanding all business is personal and contains a human element.

Several days after publishing these thoughts, I dined at the +Blue Willow Inn Restaurant & Gift Shop with a group from our church.   In the days leading up to the Blue Willow visit, thoughts around topics for my next blog post centered on social media's impact on customer service;  however, my experience at the Blue Willow and a special person we met there compelled me to delay the social media article for a later date.  The experience had such an impact, it pushed me to share more with my readers on the topic of personalized service.




~ It Felt Like Home ~

The Blue Willow Inn Restaurant is located in Social Circle, Georgia, approximately 45 miles from the heart of downtown Atlanta.  Being nationally cited as one of the best restaurants in the Southern United States, my wife and I had long ago placed the Blue Willow on our list of "must do" dining establishments.  When our church group chose the restaurant for an outing we were excited. We looked forward to finally making the short drive and seeing if the Blue Willow would indeed meet our lofty expectations.

Our experience within the restaurant did not disappoint.  From the moment of our arrival, we were warmly greeted and made to feel "at home".  This feeling was accentuated by the restaurant's interior design and decor.  A dining environment that, while open to a degree, made one feel as if they were sharing a meal in their personal home with friends.



Even though the Blue Willow has a buffet service approach, the buffet was presented in such a manner that you did not feel as if you were lining up in a corporate cafeteria.  The attention given to the food layout and flow of diners was such that it felt more intimate and personalized (there's that "p" word again....).  To top everything off, the food was truly exceptional.




~ A Personal Service Angel ~

We enjoyed our meal so much, we decided to linger a while longer and visit the Blue Willow's Gift Shop.  This decision led to our meeting a very special lady.  Someone whom I view as being a true customer service angel.  An angel with an innate ability to deliver personalized, customer experiences.



Before entering the gift shop's doors and being greeted with a cheerful hello, I had never met Judy Staples.  Judy was very personable and engaging as our small group walked around the shop and checked out its interesting assortment of items. She asked where we were from and if we had visited before.  She also provided additional information on the Blue Willow's history as well as details on any specific items in the shop that peeked our interest.

As we were winding up our visit, an item on the bottom of a small stand near the checkout counter caught my eye.  It was a beautiful wooden and ceramic serving tray emblazoned with the logo of my beloved University of Georgia Bulldogs.  Unlike other items in the shop, the tray did not have a price tag on it; therefore, I assumed it was not for sale.  After some gentle persuasion from my wife, I decided to ask about it.



Judy's response to my inquiry about the tray left me temporarily speechless.  Her reply.....

"It's not for sale, but you can have it....."

I could not believe what I just heard and could only respond with....

"Say what?..."

Judy went on to explain the tray was not priced for sale due to a couple of small, barely visible, cracks in the ceramic tile.  However, she wanted to give it to me.  She heard me state I was a University of Georgia graduate and wanted to bless me with the gift. Her response as I tried to say I could not accept was......

"Don't block your blessing."

With that, I was officially blown away.  I stood there with goosebumps and a small lump in my throat due to the touching and very personal nature of her kind gesture.   All I could do was give her a hug.



Judy's care for this previously unknown group of potential customers that entered her shop did not stop there.  She also gave our group's leader a copy of Great Men Bow Down, a book authored by Gordon Lawrence.  Judy stated she wanted to give the gift since she understood he was leader of our church group and believed he would enjoy it.

By now we were all amazed at the kind spirit and truly caring person that stood before us.  Even though we had not purchased anything, Judy understood and plugged in to our personal wants and desires.  The personal connection she made was emotionally tangible.  It ensured our next visit as paying patrons of the Blue Willow will be one of many more to come.



~ Lessons Related To Personalized Service ~

Even though The Blue Willow Inn Restaurant and Gift Shop does not have the size and national presence comparable to Morton's The Steakhouse or other widely known brands, there are 4 key lessons in personalizing service that can be learned from their operating approach.

  1. Process flows that serve a large number of customers can be designed to give a more personalized feel.

    The Blue Willow's buffet line serves thousands; however, their understanding of what customers expect when they dine in a cozy home environment helps them with layout and placement of food items.
  2. Every touch-point is interconnected from the customer's perspective.  Each is important in delivering a feeling of personalized customer service.

    In addition to its buffet lines, the Blue Willow strives to provide a level of personal connection through the various contact points a customer experiences.  It's dining rooms are adorned with pictures, memorabilia and other items customers in its target market might connect with.  The restaurant's front porch includes large rocking chairs that convey a comfortable and personally welcoming "at home" feeling.  A great experience in the restaurant might compel a customer to visit the gift shop where the feeling of being personally cared for continues.
  3. Organizations that excel in providing the best personal service must have individuals who are genuinely sincere in their commitment to understanding and serving the customer.

    You must deliver service in a manner that hits the mark based on customers' individual needs, wants or desires.  Achieving this requires a commitment on behalf of every person who plays a role in shaping the overall customer experience.  From executive management to the front-line service representative, you can't fake personalized customer service.  Making the personal service connection requires the execution of policies, processes, and resulting actions that reflect a true understanding of what resonates with the customer on their level.
  4. Leadership must ensure personalized service is woven into the organization's cultural fabric.

    The Blue Willow Gift Shop's mission statement is shown below.  The spirit of service reflected in their statement permeates its operations and is manifest in the personnel working there.  As a result, customers are cared for on an individual level and their business continues to flourish. Creating a culture of personal care is critical to realizing the benefits of this increasingly important customer service trend.




To receive notice of future blog posts, you can follow me via TwitterFacebook LinkedIn, or Goggle+.  I also invite you to view my website where you will find a link to all blog posts on the homepage.  I also have several Pinterest boards with content that may be interest to you.

#CustomerService
#CustomerExperience
#custserv

Wednesday, January 14, 2015

Do Not Miss This Customer Curve



Now that January is in full swing, I occasionally reference various articles that predicted #CustomerService trends for 2015.  I generally agree with the items identified by those who gazed into the crystal ball;  however, there is one expectation I believe reigns supreme.

This expectation represents the very essence of impactful customer experiences. Failure to address it will significantly diminish the impact of all other customer care initiatives any organization might undertake.

The need for more "personalized service" has been highlighted as a key imperative for 2015.  This is usually viewed as service that is less scripted, less cut from a standard mold.  Instead, the service experience is more tailored at each touch point to the specific needs and expectations of the target customer.

While personalizing service can be a challenging task, any organization desiring lasting marketplace success must find a way to effectively address the challenge. Otherwise, they risk losing a chance to differentiate themselves from the competition.

Courtesy Stuart Miles FreeDigitalPhotos.net

In his widely acclaimed book, Diffusion of Innovations, Everett Rogers introduced the technology adoption life-cycle model.  The model is a bell shaped curve that describes the adoption of new products or innovation.  This adoption cycle is based upon characteristics of specifically defined adopter groups.

The model indicates that the first group of people to use a new product is called innovators, followed by early adopters.  Next come the early and late majority, and the last group to eventually adopt a product are called laggards.  There are various benefits and costs that are realized, depending upon where one falls on the adoption curve.


Thinking about the trend of personalizing customer service, it occurred to me that Roger's model can be used to group companies that are currently reaping the business benefits of serving customers in a more personalized manner.  The model also captures those organizations who sadly might miss the boat.

Like Innovators found in Rogers' adoption model, +The Ritz-Carlton exemplifies companies on the leading edge of personalizing customer service.  Way before the calendar turned to 2015, The Ritz instituted a culture and supporting processes that enables its team to make each guest feel unique and special.  The same can be said for Zappos (+Zappos.com) and the customer experiences that result from their WOW! philosophy.

It will be interesting to see who follows the innovators.  Organizations that drive themselves to become part of the early adopters and early majority class when it comes to delivering more personalized service, will find themselves on the upside of the adoption curve in 2015.   These organizations will set themselves apart.  They will be poised to retain and capture new revenue from increasingly demanding customers.  Furthermore, they will have the opportunity to raise the customer service bar and take market share away from organizations that are late to the party, namely, the late majority and laggards.

Courtesy cool design FreeDigitalPhotos.net

Not every organization can or should mirror The Ritz or Zappos in their approach; however, every organization should assess their culture, strategic, operational and financial plans with an eye toward supporting more personalized customer service strategies.  Easy to do? No.  Is it possible and critical to long-term success. Absolutely.

Driving an organization to deliver more personalized service starts with courageous leadership.  Leadership that never forgets these truths:

(a) The heartbeat of every business is the customer.

(b) At its core, all business is personal and contains a human element.

These truths can sometimes become blurred under the pressure of performance metrics that are not linked to the customer in some clearly defined manner. Managing though the blur to ensure all aspects of the business can be viewed through a customer lens will help companies on their path to devising and implementing viable, personalized service programs.

I
Courtesy Stuart Miles FreeDigitalPhotos,net 

To receive notice of future blog posts, you can follow me via TwitterFacebook LinkedIn, or Goggle+.  I also invite you to view my website where you will find a link to all blog posts on the homepage.  I also have several Pinterest boards with content that may be interest to you.

#CusomerService
#CustomerExperience
#custserv




Tuesday, January 6, 2015

Absolutely Amazing How This Brief Sentence Echoed Exceptional Customer Support

"Everything we do, even the slightest thing we do, can have a ripple effect and repercussions that emanate.  If you throw a pebble into the water on one side of the ocean, it can create a tidal wave on the other side."
     - Victor Webster

Image Courtesy Seaskylab at FreeDigitalPhotos.net

Those of us in the business of creating better customer experiences repeatedly hear the following:  When comparing positive and negative customer experiences, people are twice as likely to share a negative experience with someone they know.

Various studies have validated this reality.  A scary reality due to lost sales and other dire consequences it can have for companies that do not take customer service seriously.

While we live in a world where bad customer service reviews on social media can reek havoc on business success, I was recently reminded of the powerful impact one-on-one conversations can still have;  especially when these conversations are innocently shared with others.

During a recent visit to my local supermarket,  I overheard the conversation of two gentlemen who were in the same checkout line as myself.  They were comparing the number of open registers and wait times at the supermarket to that of a nearby, national retailer.  While there were several people in our line and other lines, the gentlemen focused their comments on the retailer's customer service.

One gentleman was most annoyed with his experience of having to wait in a very long line due to the retailer having only one checkout lane opened.   He contrasted that experience to the one we all were currently sharing.  One where the supermarket had several registers operating and moved quickly to open additional registers if the lines extended beyond a certain point.

As he prepared to launch into a new topic of discussion, he concluded his comments with a simple, 5 word sentence that captured the essence of his satisfaction with the supermarket.....

"They do pretty good here."

While I and others in line were not party to the gentlemen's conversation, I know we all heard the story and that great 5 word sentence.  A basic, yet powerful sentence all companies should wish to hear from their customers.

Image Courtesy Boians Cho Joo Young at FreeDigitalPhotos.net

Customer service has an echo that ripples and resonates with existing and potential customers. The ripple of good customer service creates a beautiful, gentle wave that captures others and can be ridden to business success.  The ripple of bad customer service creates a vortex that dampens and can potentially drown a company's aspirations.

I'm pretty sure the gentleman with the bad customer experience had not taken to social media with his concern about the retailer's long checkout line.  I am also sure none in our supermarket line felt compelled to tweet, Facebook, Instagram or use other media to relay what they heard;  however, I am very confident there was a ripple effect created by the customer service perspective we all overheard.

As social media platforms continue to have an ever increasing impact on customer service perceptions, let's remember the still powerful, far-reaching impact basic face-to-face, person-to-person communications can have on the customer experience landscape.

Image Courtesy Stockimages at FreeDigitalPhotos.net
By the way, kudos to Publix for being the supermarket referenced here.  Yeah, they tend to do pretty good there.

To receive notice of future blog posts, you can follow me via TwitterFacebook LinkedIn, or Goggle+.  I also invite you to view my website where you will find a link to all blog posts on the homepage.

I also have several Pinterest boards with content that may be interest to you.

#CustomerService
#CustomerExperience